One of the realities of writing content for the web is that people don't stay on any page for very long. Typically, web surfers scan a page and determine within a few seconds if it's worth staying on that page and reading further or if they should click away and try the next page they can find. With that in mind, your blog posts should be written and formatted in a way that makes them not only visually appealing but also scannable. Make sure your visitors know what you're writing about within a couple of seconds by following the tips below for creating scannable blog posts:
1. Pay Attention to Titles
The first thing your visitors will notice are your blog post titles. While it's great to use clever titles sometimes, make sure you have enough clear and concise titles, so visitors don't have to search very far to know what your blog posts are about. Also, remember that search engines weigh your blog post titles heavier than the content of each post, so take some time to consider search engine optimization when you name your blog posts.
2. Use Headings
Using the "heading" formatting options in your blog post editor not only makes your content scannable because it breaks it into smaller pieces with clear headlines for each section, but search engines also weigh text published using a "heading" format heavier than non-formatted text. Make your headings relevant, clear and search engine friendly.
3. Make Lists
Bulleted and numbered lists work equally well in turning text that could be published as long paragraphs into easily scannable content. Use lists whenever you can to break up long blocks of text.
4. Use Bold and Italicize - But Not Too Much
Bold and italics work very well to draw attention to specific text within your blog posts, but when they're overused, they become useless. Instead of drawing attention to the most important parts of your post, they make your post cluttered and more difficult to read.
5. Go Easy on the Links
Links can be very helpful in directing your readers to more information. They're also helpful in search engine optimization because search engines weigh linked text higher than non-linked text. However, too many links can have a negative effect on the readability of your blog just as too much bold or italics can. Use links but don't overuse them.
6. Use Images
Images are a great way to break up a text heavy blog post. They can help to draw attention to a specific post, add color to your blog, and help with search engine optimization. Don't use too many images though, or your posts get cluttered and your text gets harder to read rather than easier. Also, make sure you only use images that you have permission to publish on your blog. There are many websites that offer free photos to use on your blog. Take some time to learn about copyright and fair use laws before you publish images in your blog posts.
7. Write Short Paragraphs
Blog posts are easiest to scan and read when paragraphs are short. In fact, one or two sentence paragraphs are perfectly acceptable and usually welcomed by blog visitors. Short paragraphs add white space and visual relief to text-heavy blog posts. Remember to keep your paragraphs short.
Article Source: http://weblogs.about.com/od/writingablog/tp/ScannableBlogPostTips.htm
Tuesday, July 27, 2010
Importance of Content Writing for Website: - Get effortlessly information on net
Many of us are not familiar with the term content writing. People want to know that is it any special or specific form of writing? What is the specialty of content writing? These are the common questions that create confusion among the people. Mainly, content writing is the art of word through which you can explain your views or thoughts. With the help of shifting of words, you can create an outstanding paragraph or page of writing that will influence the new viewers. Nowadays, internet plays very crucial role in the modern era. A large number of articles or contents are available on the web sites. A deeply search on the internet; can help the people to find effortlessly subject or topic of their choice.
Today, in the online market, SEO copywriters (Search Engine optimization) are in great demand. These copywriters are experts in the filed of developing content which are not only informative but search engine friendly also. SEO requires techniques such as keyword optimization, use of Meta titles, Meta descriptions, building inward links, etc. If you are interested to make your own online presence or want to establish site up then you need to have an effective search engine optimization. For searching anything from the internet, users have to click on few links. These links are linked with other links. If you want that your links should be among those links then you need to have an effective SEO and its efficiency will enhance your customers list and give you a good web presence too.
Today, content writing has become more popular and famous among the UK citizens. It is called the lifeline of the website and the failure or success of any content depends upon its effectiveness and efficiency. Due to increasing popularity of articles, now companies are hiring the professional content writers to develop contents which are fresh, informative and user friendly. It is the main condition that the contents should be relevant otherwise it will lost its effectiveness and important and it will not satisfy their readers.
A large number of websites are available on the internet and a rigid competition is noticed among them. The contents should be accurate and to the point. If the users will not find the appropriate content then they will immediately going to switch away from that website to a competitors website. Maintaining image and status in the market is must, so write ups should be effective and apt.
Lastly, you should write relevant and informative contents for the website. Before writing the content, you should have full knowledge and information about the topic or article. Always write short or small sentences on any topic that you want to publish on the website. These are the few tips that can promote your business through the website proficiently with article writing.
Article Source : http://www.marketpressrelease.com/Importance-of-Content-Writing-for-Website--Get-effortlessly-information-on-net-1279346346.html
Today, in the online market, SEO copywriters (Search Engine optimization) are in great demand. These copywriters are experts in the filed of developing content which are not only informative but search engine friendly also. SEO requires techniques such as keyword optimization, use of Meta titles, Meta descriptions, building inward links, etc. If you are interested to make your own online presence or want to establish site up then you need to have an effective search engine optimization. For searching anything from the internet, users have to click on few links. These links are linked with other links. If you want that your links should be among those links then you need to have an effective SEO and its efficiency will enhance your customers list and give you a good web presence too.
Today, content writing has become more popular and famous among the UK citizens. It is called the lifeline of the website and the failure or success of any content depends upon its effectiveness and efficiency. Due to increasing popularity of articles, now companies are hiring the professional content writers to develop contents which are fresh, informative and user friendly. It is the main condition that the contents should be relevant otherwise it will lost its effectiveness and important and it will not satisfy their readers.
A large number of websites are available on the internet and a rigid competition is noticed among them. The contents should be accurate and to the point. If the users will not find the appropriate content then they will immediately going to switch away from that website to a competitors website. Maintaining image and status in the market is must, so write ups should be effective and apt.
Lastly, you should write relevant and informative contents for the website. Before writing the content, you should have full knowledge and information about the topic or article. Always write short or small sentences on any topic that you want to publish on the website. These are the few tips that can promote your business through the website proficiently with article writing.
Article Source : http://www.marketpressrelease.com/Importance-of-Content-Writing-for-Website--Get-effortlessly-information-on-net-1279346346.html
Monday, July 26, 2010
Internal and external linking
Like you all know, linking can be internally done or externally depending on the perspective of personal business website. Today linking is seen in most of the top class blogging sites wherein thousands of blogs and context view an internal link within a blog that is within a same domain. Linking assures web site design, navigation, banners graphics and much more. Do you know that internal link building and external link building is now used with SEO basics? With internal linking you can link to different relevant pages, utilize anchor text along with keywords and do lot more. Are you willing to increase the rankings of your site online in no time? Try out external linking and get connected with some relevant sites from outside. Yes, if you are successful in creating higher inbound links from external, relevant websites you will definitely succeed in not only increasing the site rankings at search engines but also improve rankings with SERP’s. Exciting isn’t it!
Tips for attractive link building
Get on with link building and ask your partners and friends to link back on your sites. What if you wish to promote your business articles and plan to write blogs for the same? Will it work if your blogs are not linked back to readers? It won’t! Number of external links to your blogging page will decide its popularity. But on the other hand you are missing something if you try to avoid the internal links. Pay attention to both links and receive higher SEO benefits. But then how to receive maximum traffic back to your personal business site? Where links are supposed to be lifeblood of web it won’t work if they are not fresh. Yes fresh links always give your site the authority to stay on top in search engine rankings. Posting forums and blogs can help increase your links.
Blogs with perfect keywords and content are a start for good link building for your sites. Relevant links from credible sources make it easy for others to reach to your blog posts and even forums. If you enroll and get listed on some other blogger’s blog roll, your links can be effectively submitted. It’s of no use if the blog URL is not listed in profiles. You need to be smart to thank all people when they link back to you. Latest trends in link building suggest that you need to give higher importance on links that bring together maximum traffic and increase your SEO rankings. Do you know that e-mailed links are effectively used these days? Yes, emailed link requests are not dead! If emailed link requests and online banner ads are well planned, these will do wonders for your traffic generation procedure.
Have you tried forum posting for building great links for your site? A one direction quality link can be created for your website through forum posting or signature posting. Forum postings with direct links can help increase website traffic. With forum posting you can have theme based postings, more number of anchors, and lot more. Yes but what about the spam that may get connected along with link building? In order to successfully avoid spam you need to mask the email address in forums, blogs, newsgroups, chats and others and set up some throwaway addresses.
Tips for attractive link building
Get on with link building and ask your partners and friends to link back on your sites. What if you wish to promote your business articles and plan to write blogs for the same? Will it work if your blogs are not linked back to readers? It won’t! Number of external links to your blogging page will decide its popularity. But on the other hand you are missing something if you try to avoid the internal links. Pay attention to both links and receive higher SEO benefits. But then how to receive maximum traffic back to your personal business site? Where links are supposed to be lifeblood of web it won’t work if they are not fresh. Yes fresh links always give your site the authority to stay on top in search engine rankings. Posting forums and blogs can help increase your links.
Blogs with perfect keywords and content are a start for good link building for your sites. Relevant links from credible sources make it easy for others to reach to your blog posts and even forums. If you enroll and get listed on some other blogger’s blog roll, your links can be effectively submitted. It’s of no use if the blog URL is not listed in profiles. You need to be smart to thank all people when they link back to you. Latest trends in link building suggest that you need to give higher importance on links that bring together maximum traffic and increase your SEO rankings. Do you know that e-mailed links are effectively used these days? Yes, emailed link requests are not dead! If emailed link requests and online banner ads are well planned, these will do wonders for your traffic generation procedure.
Have you tried forum posting for building great links for your site? A one direction quality link can be created for your website through forum posting or signature posting. Forum postings with direct links can help increase website traffic. With forum posting you can have theme based postings, more number of anchors, and lot more. Yes but what about the spam that may get connected along with link building? In order to successfully avoid spam you need to mask the email address in forums, blogs, newsgroups, chats and others and set up some throwaway addresses.
Saturday, July 24, 2010
Viral marketing tips
Viral marketing increases online sales! That concept seems to pop up everywhere on Internet marketing resources. So what exactly is viral marketing?
The simplest way to explain viral marketing is to think in terms of mainstream networking. Your contacts know about you and your site and you hope to that they pass that information on to someone else. But hoping is not a good way to approach web marketing, you need to be pro-active in promotion.
By implementing viral marketing strategies, you provide an incentive for web site visitors to carry a sales message. This incentive is usually a free "carrier" tool for that marketing message or a means by which it is easier for people to spread the word about your products and services. The idea is not to push your visitors into delivering your sales message to others, but as a side effect of them gaining benefit from a utility or service that you offer.
Article Source : http://www.tamingthebeast.net/articles/viralmarketing.htm
The simplest way to explain viral marketing is to think in terms of mainstream networking. Your contacts know about you and your site and you hope to that they pass that information on to someone else. But hoping is not a good way to approach web marketing, you need to be pro-active in promotion.
By implementing viral marketing strategies, you provide an incentive for web site visitors to carry a sales message. This incentive is usually a free "carrier" tool for that marketing message or a means by which it is easier for people to spread the word about your products and services. The idea is not to push your visitors into delivering your sales message to others, but as a side effect of them gaining benefit from a utility or service that you offer.
Article Source : http://www.tamingthebeast.net/articles/viralmarketing.htm
Thursday, July 22, 2010
SEO Content Writer Announces New Article Service
Article Marketing is one of the easiest and most effective ways to gain exposure online. Many information marketers and solo-preneurs report that they had an increase in traffic and sales by writing and distrubuting content across the Internet.
"Many business owners don't have time to write or they don't like to write. If a business owner doesn't invest in learning how to write or hiring someone to write for them, a lot of leads and profits can be lost." Says Nina Lewis, President of Nina Online! A SEO Copywriting & Online Marketing Firm.
Nina Online! offers two types of article services they feel every web owner should have. First Base and Home Base Articles.
"First Base Articles are a popular choice by many business owners. They are usually 300-500(words) keyword rich articles. They are good for lead generation, posting to blogs, or posting to article directories", explains Lewis.
Lewis Continues by saying:
" Once businesses invest in " First Base"articles, they notice the amount of traffic they are getting to their website, and they realize that they need more content for their website as well. That's why we also have Home Base articles, which is more in-depth and exclusive website content.
Home base articles are usually 500-1500 words, and may require research and some technical jargon. By investing in both type of articles, business owners will discover:
- Increase in traffic
-Increase in leads and sales
- Brand Recognition
-Being Positioned as an expert
Nina Online! is located in Las Vegas, Nevada , however, they can work with clients virtually around the world. Nina Lewis, President of Nina Online is the head SEO Content writer and writes 95% of content for her clients.
Article Source : http://www.onlineprnews.com/news/48163-1279747295-seo-content-writer-announces-new-article-service.html
"Many business owners don't have time to write or they don't like to write. If a business owner doesn't invest in learning how to write or hiring someone to write for them, a lot of leads and profits can be lost." Says Nina Lewis, President of Nina Online! A SEO Copywriting & Online Marketing Firm.
Nina Online! offers two types of article services they feel every web owner should have. First Base and Home Base Articles.
"First Base Articles are a popular choice by many business owners. They are usually 300-500(words) keyword rich articles. They are good for lead generation, posting to blogs, or posting to article directories", explains Lewis.
Lewis Continues by saying:
" Once businesses invest in " First Base"articles, they notice the amount of traffic they are getting to their website, and they realize that they need more content for their website as well. That's why we also have Home Base articles, which is more in-depth and exclusive website content.
Home base articles are usually 500-1500 words, and may require research and some technical jargon. By investing in both type of articles, business owners will discover:
- Increase in traffic
-Increase in leads and sales
- Brand Recognition
-Being Positioned as an expert
Nina Online! is located in Las Vegas, Nevada , however, they can work with clients virtually around the world. Nina Lewis, President of Nina Online is the head SEO Content writer and writes 95% of content for her clients.
Article Source : http://www.onlineprnews.com/news/48163-1279747295-seo-content-writer-announces-new-article-service.html
Saturday, July 17, 2010
Website Content Writing Tips
When writing for the web, use
* shorter sentences, words and paragraphs
* one idea per paragraph
* concise text - half the word count (or less) than writing for print
* the inverted pyramid style, putting the most important point or the conclusion first.
* simple words
* objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc.
* bulleted lists
* highlighted text (bold or color, also hyperlinked text) for scannability
* meaningful headlines and subheads, avoiding cute or clever lines
Write better web content.
Understand how people (don't) read on the Web
1. Reading on the web is too much work!
Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material.
That's why, web content has to be 50% shorter than print.
2. Readers on the Web scan text
According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word.
Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability.
3. Readers on the Web are impatient
Readers on the Web are in a hurry to get the information they want, and move on.
They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either.
Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site.
Attracting attention and retaining reader interest is a challenge, specially as you have just
* 10 seconds to grab attention with your web site content
* 55 seconds to develop an understanding of your company or product
To combat reader fatigue, make it easy for your Web users to get relevant information. Put the most important information at the top. Use clear and concise text.
4. Readers on the Web are skeptical
Credibility is a major factor in retaining reader interest on the Web.
Use objective language, write meaningful headlines and subheads and avoid marketing jargon or exaggerated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the main point.
Hyperlinks to the sources of your information or to related information also add to credibility.
5. Readers avoid information overload
In an average workday, people suffer from information overload . They already have a large number of emails in their inbox to contend with, and several documents to read.
They don't want to spend time and effort reading content that they may not find useful.
Offer your readers information in bite-size chunks which are easily digestible. Use short sentences, short paragraphs, one idea per paragraph.
Use meaningful headlines and sub-headlines which help them nail the information they want, quickly and easily.
Article Source : http://www.entheosweb.com/content_writing/tips.asp
* shorter sentences, words and paragraphs
* one idea per paragraph
* concise text - half the word count (or less) than writing for print
* the inverted pyramid style, putting the most important point or the conclusion first.
* simple words
* objective language to build credibility, rather than exaggerated claims or overly promotional words like "great", "tremendous" etc.
* bulleted lists
* highlighted text (bold or color, also hyperlinked text) for scannability
* meaningful headlines and subheads, avoiding cute or clever lines
Write better web content.
Understand how people (don't) read on the Web
1. Reading on the web is too much work!
Reading from a computer screen tires the eyes. People read 25% more slowly on the web than they read print material.
That's why, web content has to be 50% shorter than print.
2. Readers on the Web scan text
According to a study by usability expert Jacob Nielson, 79% of readers on the Web tend to scan or skim text rather than read word for word.
Highlighted text (bold or color, also hyperlinked text) and bulleted lists aid scannability.
3. Readers on the Web are impatient
Readers on the Web are in a hurry to get the information they want, and move on.
They don't have the patience for obscure and complex text. They don't enjoy scrolling through masses of text either.
Since there are millions of alternative websites in cyberspace, they will quickly move to another site if they don't enjoy the information gathering experience on your site.
Attracting attention and retaining reader interest is a challenge, specially as you have just
* 10 seconds to grab attention with your web site content
* 55 seconds to develop an understanding of your company or product
To combat reader fatigue, make it easy for your Web users to get relevant information. Put the most important information at the top. Use clear and concise text.
4. Readers on the Web are skeptical
Credibility is a major factor in retaining reader interest on the Web.
Use objective language, write meaningful headlines and subheads and avoid marketing jargon or exaggerated claims to build credibility. Cute or clever lines could mean that the reader takes longer to get to the main point.
Hyperlinks to the sources of your information or to related information also add to credibility.
5. Readers avoid information overload
In an average workday, people suffer from information overload . They already have a large number of emails in their inbox to contend with, and several documents to read.
They don't want to spend time and effort reading content that they may not find useful.
Offer your readers information in bite-size chunks which are easily digestible. Use short sentences, short paragraphs, one idea per paragraph.
Use meaningful headlines and sub-headlines which help them nail the information they want, quickly and easily.
Article Source : http://www.entheosweb.com/content_writing/tips.asp
Friday, July 9, 2010
Web Content Writing India
Have you ever thought of a business website that is with flashy pictures, videos, audios and sounds but lacks content? No website is complete without its content and some written masterpiece about what exactly is the business about. Especially in India new business seekers are coming up every year and they know the importance of maintaining a complete website. Your website needs to be with related content, services and pictures to make it attractive. Web content writing is one of the essential parts of selling the business online. Marketing your business, selling the produces and targeting new clients with some write-up, content, are truly amazing business elements. Web Content Writing India is now in boom and definitely a bigger contributor to entire online markets and service providers.
Now what’s so special about web content writing and why it has become a need of professional businesses? Web content writing is to be implemented and used by businesses willing to always stay ahead of the competitors. Web Content Writing India is helping businesses and clients from around the globe to generate perfect content that is required for creating powerful, effective, meaningful and engaging business site. Professional content writers or Web Content Writing India professionals can generate perfect set of content that is required for your business sites.
Web content writers in India are well knowledgeable and write better contents by understanding the needs of any particular client and people. Web content writing companies in India are specialized to understand how exactly people approach any text present online and how exactly they read the website content. They consider all points like:
• Reading online is too much of work
• Readers usually scan and read
• All readers are important
• Readers are cynical
• Readers try to avoid overload of data
• Readers online grab things that attract them easily
Web Content Writing India is helping the online businesses to grow faster by tracking online traffic through professional content. Website content writing services helps in article writing, SEO content writing, Blog writing, press release, policies, procedures, proposals, bulk content writing, content editing and everything. Highly talented content writers from Website Content Writing India implements keyword effective contents and thereby help attract maximum clients online. Content writing services in India are offering a perfect helping hand and platform for new businesses to boost up the business in less than expected time. This will let you earn an extra mileage on all major search engines.
Now what’s so special about web content writing and why it has become a need of professional businesses? Web content writing is to be implemented and used by businesses willing to always stay ahead of the competitors. Web Content Writing India is helping businesses and clients from around the globe to generate perfect content that is required for creating powerful, effective, meaningful and engaging business site. Professional content writers or Web Content Writing India professionals can generate perfect set of content that is required for your business sites.
Web content writers in India are well knowledgeable and write better contents by understanding the needs of any particular client and people. Web content writing companies in India are specialized to understand how exactly people approach any text present online and how exactly they read the website content. They consider all points like:
• Reading online is too much of work
• Readers usually scan and read
• All readers are important
• Readers are cynical
• Readers try to avoid overload of data
• Readers online grab things that attract them easily
Web Content Writing India is helping the online businesses to grow faster by tracking online traffic through professional content. Website content writing services helps in article writing, SEO content writing, Blog writing, press release, policies, procedures, proposals, bulk content writing, content editing and everything. Highly talented content writers from Website Content Writing India implements keyword effective contents and thereby help attract maximum clients online. Content writing services in India are offering a perfect helping hand and platform for new businesses to boost up the business in less than expected time. This will let you earn an extra mileage on all major search engines.
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