Monday, June 7, 2010

Content Writing Guidelines

A – Z Of Content Writing

When it comes to Content Writing firstly you need to differentiate between writing for Web and for Print Media. Here are some useful tips in favor of writing for the Web.

Basic Format

For any type of article or website content you write, it is essential to take care of the basic format, layout, structure of paragraphs, sub headings, points, font style and size, start-and-end, and everything. Scattered content with mix-match fonts and styles will definitely make the reader switch over to some other page. Readers’ online like to jump from words to lines, from lines to paragraphs and further to pages. They like to read everything in short and remember things. Your content will be followed and reviewed thoroughly by readers only if it is Attractive, Informative, Effective, Eye-Catchy, Easy to Understand, Complete, and Educative. Words you write in articles must be able to attract the readers and drive them to take some action.

Website Content Writing includes writing for different websites in the form of Articles, Descriptions, SEO Content, PR, Reviews, General Articles, Blogs, Titles & Descriptions, Promotional Articles, Technical Articles, Creative Writing, and others. The style and basics of writing for each type of article or content differs. Some specifications are definitely given by the client so as to write content as per their requirements. Following are some basic points that will definitely improve the quality of any type of content you write.

Effective Content Writing- Easy Tips

• While writing any content you need to take care about basic format and the layout.
• Secondly dividing entire article into equal paragraphs will make it appear good, simple, readable, and eye catchy. For Example: If you are writing an article for 100 words, it can be written in a single paragraph, if for 500 words it can be in 5 paragraphs and so on.
• You need to give sub headings and points if asked. Headings and subheadings can be utilized as metadata. These attract all readers quickly!
• The start and end of any article should be attractive, whereas inner content needs to be informative so as to educate all readers.
• Writing content considering the target audience or ‘The Reader’ will make it meaningful. There is no point in writing any content that fails to attract readers. You need to always suggest some ideas and inform the readers about anything you write. For Example: Forcing them to do something, purchase a particular product, or applying for any loan policy through your articles is not a good practice. You should always give suggestions and try to convince readers, through your content about why a particular service is good to select.
• Keeping the content short and simple will always attract more number of readers. Keeping the content short doesn’t mean, eating-up vital information. Your content should be short, simple to understand as well as complete from all aspects.
• Content is to be written by focusing on the kind of reader or clients. As per the age, sex, place of living, personal interest, likes, and dislikes, and what actually the reader thinks, entire content is to be written. In short content is to be customer oriented.
• Writing active content definitely helps a lot in attracting readers. Active content simply means include fresh ideas, facts, true information, suggestion, latest facts and figures in creative & informative ways. Every sentence that you add in your content should lead to some solution that reader is looking out for.
• Content should include all major keywords that may attract readers. The frequency of use of keywords is generally mentioned in specifications for every content project. Keywords play an essential role with SEO services for tracking back millions of customers towards your websites. People definitely search through Search Engines by entering some keywords. If it’s matching any keywords present in your content, readers will definitely be tracked towards the website.
• Include short sentences, paragraphs, summaries, and facts of anything that you write.
• It is essential to keep the interest of readers positive. This can be done by asking questions in articles and suggesting some ideas or answers to support them.
• At the end you need to thoroughly go through the content once, twice, and edit it for any mistakes. Self-checking the content will increase its quality for sure.

What A Content Writer Should Do?

Researching the data available online to gain self knowledge will help the content writer a lot in generating accurate content. Writer should always understand what exactly the customer needs and add-up creativity in content so as to light-up interest in the minds of readers. If writer is doing well to avoid repetition and generate real quality content with command over grammar, no doubt the piece of writing will be unique and striking.

• Research
Research a lot to get to some interesting facts about what you need to write about. Compare all stuff and data researched and jot them down in your language.

• Knowledge
Increase self knowledge in order to proceed ahead in professional Content Writing accurately and effectively. If you are talented, like to refer to news all the time, keep a track of what’s hot and what’s not around in market, it will definitely help you to generate unique and latest content.

• Understand What Customer Needs
While writing content for any given topic you need to keep a direct track of what actually is required by readers. Writing anything that is off-the-track from customers’ needs is wastage of time and efforts. Simply understand the needs of customers and write content accordingly.

• Add Creativity
Simple looking content with no catchy words will disinterest readers for sure. For any type of content you write on any given topic for any website, you need to add some sort of creativity to magnetize readers. Simply add creativity with accuracy in the content and generate perfect articles.

• Command Over Grammar
What if you are successful in writing informative content through your articles but there are more grammatical mistakes? Such content is of no use at all! Content needs to be away from grammatical errors and spelling mistakes. Readers will definitely search for something else if your content is not grammatically correct. Then it’s simply no use of being informative.

• Avoid Repetition
Just like grammatical mistakes, Content Writer must avoid repetition of information in the articles or content on any topic for any website. Just imagine yourself as a reader and you are reading a content, small paragraph online while searching any service. What if you find out 1 or 2 sentences repeated all over again in different styles in entire paragraph? You will find it boring and with lack of useful information! Same is the case with all online readers for whom you are writing the content.

• Generate Interest In The Minds Of Readers
Content Writer has got the best chance to generate interest in the minds of readers with set of words put together in contents. This is possible only if entire content and articles are precise with fresh information and a mix of creativeness. Keyword enriched articles with a taste of originality will do the trick.

Some Words To Avoid

At times Content Writers consider Web Content Writing as an easy job, but it isn’t. Writing content for self might be simple but writing it for million others, is definitely a big task. Content Writing is not just filling out pages with some words and increasing the word count. You need to impress all readers with whatever you write. First impression is definitely the last impression.

Extensive use of Buffer Words will increase the quantity of content for sure but not the Quality. Content Writers can be Professional Writers if they practice to write any type of content or articles with least Buffer Words. It doesn’t mean that you need not include a single buffer word in your articles. It simply means writers need to make minimum use of such words.


Following are some of the Buffer Words that can be used as minimum as possible in any content.

This That The Those These There Their Then Also
Many Most Much More Very When Where Whose What
They Might Some Will Still Them


NOTE: No doubt, such words are to be used wherever they are required the most, else sentences will look incomplete, meaningless.


Content Writing is one of the best carrier options today, but you need to be a master to succeed in writing on any topic.

1 comment:

  1. All Content Writers, Please Use These Guidelines For Improving Self Writing... Keep Up The Good Work...

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